Disney and Formula 1 unveil collaboration with Disney’s Mickey & Friends

Formula 1 and Disney have announced an exciting new collaboration that will begin in 2026, which will be realized through experiences, content and merchandise.

Disney’s Mickey Mouse is one of the most beloved and recognizable characters of all time, and fans will be able to encounter Mickey & Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe as the sport has announced a new collaboration that will commence next season.

The new relationship is "turbocharged by the two brands' shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences."

Commenting on the announcement, F1's Chief Commercial Officer Emily Prazer stated: “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa.

"It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.

"It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”

Reflecting on the agreement, President of Disney Consumer Products Tasia Filippatos noted: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love.

"This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”