F1 is set to launch a simulator box in London

Formula 1 has announced the launch of a first of its kind racing experience - the F1 Box - which will open at Westfield Stratford City, UK on Friday 22 August.

The F1 Box will pit drivers against each other in a head-to-head immersive racing challenge across its 12 Arcade-style F1 racing simulators.

The state-of-the-art, full-motion simulators will feature 4K screens and impressive audio-visual production, designed by the creators of F1 Arcade.

"Players will get straight to business as they battle their friends, family and other fans in two back-to-back races, tracking their progress via the live leaderboards and with the help of real-time race data."

*Each session lasts approximately 20 minutes including pre-race setup and commentary - with two 5-minute races per session," read the statement.

F1 Box is not about mastering every track or clocking endless laps. It is about fast; competitive gameplay built for today’s social-first crowd. Expect reactive lighting and huge digital screens in an epic space. Arrive, race, win, and move on.

Commenting on the announcement, Formula One's Chief Commercial Officer, Emily Prazer stated: “F1 Box is another example of Formula 1 popping up in new and interesting places to engage with its fans.

"The success of F1 Arcade has shown that people crave that burst of adrenaline that comes from going head-to-head against your friends and family. We can’t wait for London to go racing and to see if the fans have what it takes to top the podium.”

Speaking of the news, Founder and CEO of F1 Arcade, Adam Breeden, commented: “F1 Box is the first of its kind; a uniquely immersive experience combining a state-of-the-art audio-visual production that brings the racer right to the track, amplifying the drama of every
moment.

"The concept offers significant global growth potential, bringing a small-format, dramatized version of our F1 Arcade racing experience to millions more Formula 1 fans and newcomers worldwide.”