Alpine unveil their one-off livery for this weekend's United States Grand Prix
Ahead of this weekend's United States Grand Prix, Alpine and their partner, Mercado Libre have together unveiled a special A525 livery for the Texas round. In fact, the yellow livery will not only be visible in Austin, but in Mexico City and São Paulo, as well.
Alpine has joined a large group of teams that have revealed a tweak to their livery for this weekend's F1 round at the Circuit of the Americas.
The Anglo-French squad has added a bright yellow portion to its livery carrying the logo of sponsor Mercado Libre on its rear wing and the rear of its engine cover.
The team will also use its revised livery at the following weekend’s round in Mexico City before the special colour scheme makes its final appearance at the Sao Paulo Grand Prix.
"The unveiling marks the launch of the campaign 'Unidos por la Velocidad' (united by speed), created by Mercado Libre, together with its agency GUT, starring Franco Colapinto and Brazilian legendary footballer Neymar Jr. In the commercial, BWT Alpine Formula One Team are in a one-of-a-kind race competing with Mercado Libre's entire fleet.
"The initiative opens a new chapter in the strategic alliance between Mercado Libre and BWT Alpine Formula One Team, with Franco Colapinto serving as the brand's ambassador on track, the face of Latin America's growing presence in Formula One. The sport is experiencing an unprecedented boom in the region, fuelled by the passion of millions of Latin American fans," Alpine's statement read.
Commenting on the new livery, Mercado Libre's CMO, Sean Summers noted: “We share with BWT Alpine Formula One Team — and with Franco Colapinto — the same passion for speed and excellence.
"This partnership allows us to bring the spirit of our fast deliveries and innovation to the world's top motorsport competition, which is Formula One.”
Speaking of the unique livery, Colapinto added: “Racing with Mercado Libre's colours is very special for me. It means bringing a brand to the track that was born in my country and now represents millions of Latin Americans on a global stage.
"For any driver, competing in Formula One is a dream. I'm living mine — with effort, dedication, and the support of an incredible team. Doing it alongside Mercado Libre, a company that continues to support me and shares the same values of commitment and perseverance, makes it even more meaningful.”
