Red Bull Expands Global Partnership With Visa in New Multi‑Year Deal
Red Bull Racing has announced a major expansion of its global partnership with Visa, securing a multi‑year agreement that strengthens the brand’s presence across both Red Bull‑owned Formula 1 teams.
The renewed deal builds on the groundbreaking collaboration launched in 2024 and reflects Visa’s growing commitment to the sport as Formula 1 continues its rapid global rise.
Under the expanded agreement, Visa will remain a key partner of Oracle Red Bull Racing while gaining new, high‑impact branding placements on the RB22, including continued prominence on the car’s front wing.
The partnership also unlocks a broader portfolio of premium experiences for fans and clients, and grants Visa exclusive rights within the Retail Banking category—an important commercial advantage as the sport’s global audience continues to diversify.
Visa’s strengthened alliance will extend into the all‑female F1 Academy series through the Red Bull Racing Academy Programme. As the championship enters its fourth season, Visa will match Red Bull’s commitment by supporting two cars on the grid, ensuring consistent backing across both Red Bull teams in Formula 1 and F1 Academy.
The company’s involvement will also expand into the wider Red Bull ecosystem, with Visa set to play a prominent role in the Red Bull Showrun tour across the United States, including stops in San Francisco, Phoenix, Detroit and Atlanta.
The US tour begins on 21 February in San Francisco, where Red Bull Test & Reserve driver Yuki Tsunoda will headline a free public exhibition along Marina Boulevard. As the Official Partner, Visa will feature across the event with on‑course branding, driver and car integration, point‑of‑sale activations and exclusive offers for Visa cardholders.
Paul Gandolfi, Chief Commercial Officer at Oracle Red Bull Racing, emphasised the strength and strategic value of the partnership. He said that “in a short space of time, Oracle Red Bull Racing and Visa have fostered a partnership built on collaborative effort and mutual success.”
Gandolfi added that the team sits “at the epicentre of sport, entertainment and lifestyle,” which positions them perfectly to bring globally recognised industry leaders like Visa into the sport as Formula 1 enters a new era.
Visa’s Chief Marketing Officer, Frank Cooper III, highlighted the momentum behind the renewed agreement. He stated that “this renewal reflects the extraordinary momentum we’ve built with Red Bull Racing Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce.”
Cooper went on to explain that both Red Bull Formula 1 teams provide Visa with “a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways — and this next chapter expands how we show up across the sport.”
