Ferrari in new £300 million Marlboro deal

[Giblet]

What is wrong with smoking at all? It is someones own choise.

And it's my choice to strongly disagree with smoking. It's their choice, but I can think they are stupid for doing so.

I help pay for their hospital bills in my country, so it directly affects me.

[Giblet]

Regardless this is what happened in the last smoking Ferrari thread, we all fell into a debate about the morality of smoking. Morals are personal, but Ferrari's are very public.

[wesley123]

I think it barely has to do with sponsorship.

Yung guys like 13-14 year old see other people smoke, older guys from the same school or whereever, they think that they are cool because they smoke. This group that you talk about barely have ever seen a formula 1 car at all. The fact that smokes lay there in stores as if you could grab them and just walk away is much worse then a simple advertisement. I see packs of sigarettes daily as i walk in stores, my parents some and my little brothers smoke, also I see these Ferrari's almost daily on the forums, yet I do not feel the need to smoke and I dont even want to. It is all driven by choice and if advertising is an influence it will still be driven by choice.

[wesley123]

What is wrong with smoking at all? It is someones own choise.

And it's my choice to strongly disagree with smoking. It's their choice, but I can think they are stupid for doing so.

I help pay for their hospital bills in my country, so it directly affects me.

I think the same though, although you cannot force them to quit can you? apart from that, tobacco sponsoring is banned in 90% of the countrys right now for like 5 years already, have the numbers of smokers dropped already and was there less growth? I really doubt it.

[HampusA]

This sponsorship deal is rather large, I wonder what Marlboro's reasoning is? The amount of brand exposure they get is very minimal, so small in fact other sponors would never go for it.

I´m not so sure about that, It´s probably the biggest brand exposure there is on the Ferrari car.
Just the colours red/white should be enough,

Like a simple barcode,


Or half a package nicely designed,


As long as there are some white on the car it will always be synonymous with Marlboro. Maybe not instantly but psychologically the next time you see a Marlboro package.

[Giblet]

You can't force people to quit, but you can force them to pay a lot of money, and that is working in Canada. It was one of the primary reasons I quit. 7-9 dollars for 20 smokes is insane.

My 'quitter' app on my phone counts for me. 5 years, 1 month, 26 days non smoking. And I have saved $13,174. Ferrari is addicted to easy money from PJM like I was addicted to their smokes

@hampusaA the bar code didn't work in the long run and caused them much bad publicity and forced their hand. Ferrari and PJM claimed it was not stealth branding, but confirmed it was by removing it under pressure. Ducati had the exact same bar code on their bike, and they are also a PJM sponsored team.

I understand the branding, I just don't think it is as effective as they think, and I doubt PJM would even notice a change in income if they were dropped by Ferrari.

The red has been changing as well. Currently I am not sure how close it is to Marlboro red.

[Traction]

In a corporate world money ALWAYS over rules morals....

[PlatinumZealot]

Even the RW endplates reminds you of Marlboro Boxes somehow.

[Traction]

Damn good looking car....

[Giblet]

In a corporate world money ALWAYS over rules morals....

"Always" is too all encompassing and inaccurate IMO. While every company is always worried about the bottom line, many corporations act responsibly and some's whole business ethos revolves around morality and ethics. Sometimes these ethics are mandated, like in the forestry industry. When these ethics are in fact mandated, often the company will see opportunity now that they have been forced to plant more trees than they cut down. Some, albeit a small percentage, are run ethically and morally.

At the end of the day most of these corporations need our dollar and we almost always have the choice to spend it not, and who to give it to if we do.

Renault could have gone with stealth branding for 777's or whatever smokes it was they had, just like Ferrari, but chose against it. That was about the time that their demise started from 2x champs to midfield on a good day.

Regardless, Marlboro is doing nothing illegal, just very polarizing and can put fans in an awkward position.

[Traction]

Well I am always suspicious of large corporation and while they may appear at face value to be doing a moral venture there is always another department doing something immoral...the left gives and the right takes, good cop bad cop

[FCP]

Guys, may I suggest that you take the time to read this: http://youarenotsosmart.com/2011/06/10/ ... re-effect/
Whether it's right or wrong of Ferrari and Marlboro to have that sponsorship, I doubt that you're agreement or disagreement of such an occurrence has any baring on it.
Just get over it.

[Giblet]

FCP- We can be over something and still discuss it. There is not one piece of information that can kill this discussion on either side.

If someone was not aware of the sponsorship and boycotts all things tobacco, like me, then talking about it does have bearing.

[shamikaze]

What is wrong with smoking at all? It is someones own choise.

I'll try to keep it short:
* don't care if smokers are waisting their own health, but they should be excempted (or only allowed a % of total) from public health services for all known deseaes linked to smoking (lung-cancer, ... list is looooooooong).

* Not all smokers, but the majority don't care about the environment and throw their sigaret buds everywhere on the streets, mountains, ....

* Not all smokers, but the majority pay little respect to the majority of the non-smokers in restaurants or lunch/dinner places when people in their close proximity are still eating. I don't like my salmon or steak to taste like I've just kissed an ashtray.

* As a non-smoker enherited a company-car from a smoker. I kept for all of 1 day and then returned it. No way I was going to stay in that thing. It smelled like an ashtray that was long-overdue a cleaning, and it looked much like that as well. Again, certainly does not apply to all smokers.

* In most countries, rules are not made for the majortiy, but for the minority and they typically affect the majority more then the ones the rules/regulations are intended for. Numerous examples can be found for smokers.

* In Belgium no more smoking allowed in restaurants and bars, and I LIKE IT !!! Now I don't smell 4hrs downwind after having been to a bar for 1hr. Unfortunately, due to the ban, when you enter a restaurant, you are greeted by a hurd of smokers like a smoking honour garde.

* Smokers take regular work-breaks to get their "fix" outside. As a non-smoker, I get "looked" at if I would go outside and just get some "fresh" air. I think in the U.K. smokers even have their official work-week extended by 1/2hr per working day to compenseate for getting their fix. I wouldn't mind that being implemented across EU.

Probably I'll be offending a large nr of people/smokers by these statements, but most likely that will be only be a percentage of people they have bothered with their smoke so I won't loose any sleep over it.

If Ferrari can get away with the sponsor deal and the coulour-scheme, then that's it. It is still people's own choice to start or keep smoking. I don't think any human should ruin his health on the basis of an advertisement. Peer-pressure from friends and old-habits get or keep you smoking. Commercials are there to make you aware of the choice of brands you have, but the people would still smoke without that brand-recognition advertisement.

My smoker-friends know better then to complain to me for price or health/fysique issue's because they'll get a no-nonse reply from me.

GReetz,

S.

[HampusA]

@hampusaA the bar code didn't work in the long run and caused them much bad publicity and forced their hand. Ferrari and PJM claimed it was not stealth branding, but confirmed it was by removing it under pressure. Ducati had the exact same bar code on their bike, and they are also a PJM sponsored team.

I understand the branding, I just don't think it is as effective as they think, and I doubt PJM would even notice a change in income if they were dropped by Ferrari.

The red has been changing as well. Currently I am not sure how close it is to Marlboro red.

Yea for Ferrari i can understand it got alot of bad publicity, everyone knows it´s Marlboro anyways.
But i think the psychological part of the Marlboro advertisement has a way bigger impact on us then we really think. We might not smoke Marlboro´s but we will always make that connection when we see a Ferrari with some white on it.

I bet if we would to take a person who doesn´t watch F1 then ask them what the barcode and F150 logo reminds them off Pretty sure the first thing they would say is Marlboro.

I agree, i don´t think Marlboro would have decline in sales without their Stealth ads but over a long run it might decline some.
I think however that with the ad there, it helps generate sales of Marlboro. And probably way more then what they pay Ferrari to have it there.

Yea i read something about the colors, Ferrari as far as i know denies 100% that they have never done it but i think that is pure BS.
Ferrari would sell their soul if they could just to make a few extra dollars.
Last time they changed color was 08-09 right? Bit of a laser red type of paint i think. Anybody know why?