Leonh wrote:what audi gain from DTM is the image ....
Yup all about image. Every manufacturer goes racing for image, and F1 should really be within this remit too.
It's called marketing, and is a very successful example of it. There is nothing new about it either, the very first WW Polo was a rebadged and cheaper version of the Audi 50. The simple fact is they are aimed at different markets & the market dictates the price. It would make no business sense whatsoever for them to pitch the various models from the VAG brands against each other.
Of course it's marketing. What is ingenious is VW's vision for creating these markets. I believe it was Ferdinand Piech who pushed VW into the "perceived quality" stratosphere. What people touch and feel, they believe to be quality.
However, I have owned a VW and have come away disappointed by the gulf in expectation compared to reality. No bad car mind, Just expected
more. I'm personally of the belief that Toyota are champions of meeting expectations from customers.
Just last week I was at Blackbushe car auctions, the amount of A4's, Passat's, Octavia's etc on auction was phenomenal. Most Diesel and most snapped up. Decent mile crunchers.
Yet on a dark side of the lot where 3 diesel Toyota Yaris. 1 was 7 years old and had 265,000 miles on the clock. The others had even more! Looking at them you wouldn't say they had done a mile over 60,000.
I missed out on a Polo TDI with just 700 miles on the clock because the woman bidding against me pulled lippy out of a Louis Vuitton handbag ....I waved the white flags there and then.
Marcush touched on the point that people buying cars now really don't give a monkeys what's under the hood. It's just gotta have something "blingy" , trendy or upmarket about it and CHA CHING! SALE! People are prepared to pay premiums, and if it's their money...who am I to argue? Most people just don't care.
Me? I'd take a Yaris diesel....