adrianjordan wrote: ↑
Mon Jan 25, 2021 12:26 pm
fritticaldi wrote: ↑
Fri Jan 22, 2021 5:13 pm
Lewis Hamilton's contract still in limbo with the 2021 F1 season set to start March 28. I think Mercedes is probably forcing the Englishman to sign for just one year so he can beat Michael Schumacher's record. Mercedes clearly doesnt want Hamilton to sign a long term contract. With the recent sale of 30% of AMG-Mercedes to Ineos , many are speculating the three pointed star team wont be around in a few years. What do you Hamster fans think?
The only people speculating that Mercedes might leave F1 are Internet trolls, journalists with headlines to make up and people who, for some reason, just don't understand that companies rarely turn away from profitable activities. F1 as a marketing platform has always been a good investment for Mercedes, the F1 budget gives way, way, WAY more exposure than spending the same amount on traditional marketing would. With the new rules coming in that only improves the return on investment even more.
As for Hamster fans. I just don't see Richard Hammond cutting it in F1. He has too many crashes.....
It's not internet trolls, its people who can see the writing on the wall vs Mercedes F1 fans who think this will never end.
It is a good ROI for Daimler whilst they are winning and Lewis is around (not just for what he brings on track, but off as well), there is no guarantee this will continue to be the case. Manufactures come and go, we have seen this time and time again and there is nothing to show this is any different with Daimler.
If you don't think that Daimler reducing their ownership in the most successful F1 team of all time is a signal that they are looking to step aside sometime in the future - then I don't know what you think it is. You say that it is people who "just don't understand that companies rarely turn away from profitable activities" yet this is exactly what it is. They sold 30% of this profitable activity. If the ROI was going to increase as much as you predict, then it would make even less sense to sell. When in reality, it will never be better than the last few years.
I personally see a slow transition, or setting one up, of the team which allows Daimler to pull out without jeopardising the actual F1 team itself.