FFS get rid of the orange bits here and there!
Just the orange lion was enough for ING's visibility. I think it's best for a sponsor to put their name on a beautiful car than trying to put as much as possible of their colours, to the detriment of beauty. Beauty in itself doesn't make a car faster for sure, but it is good for image. I'm sorry to repeat myself, but look at the FW28 of 2006. It had a disapointing season but still Allianz were satisfied, I even read somewhere that the estimated this campain was a good return of investment and were happy with it. How explain it?
The car was photogenic, that's all.
-end of rant-... for today.