Thats an interesting point that you have come up with Crucial.
the RB7's true trick at the beginning of the season was their exhaust concept. With Mclaren scrambling to recover from a failed initial concept that left Red Bull clearly infront at the beginning of the season.
I believe once Vettel had his 7th win last season developement of the RB8 was already fully underway.
However this year i think the focus of the cars is drive ability. With the aero rules pretty solidly defined, there isn't a huge advantage to one team over the other in terms of overall downforce (of course the teams at the pointy end share a little more than the rest). this year the cars have way smaller normal loads and therefore how they use their tyres will be crucial to there overall performance.
This year we have seen the Mclaren is very steady and likes its tires whilst being able to warm them up, letting it be competitive in qualifying and the race.
Red Bull dont seem to have all the answers when it comes to qualifying set up (may it be the lack of their inner tyre warmers, or no exhaust heated tyres (re Abu Dhabi) leaving them struggling, but are very quick in the race.
The Ferrari is very fast with a lot of fuel on board, but as it gets lighter cant seem to keep its tyres warm enough.
Mercedes enjoy a technical advantage with their DRS enabled blown front wing (DRSEBFW

) but like last year they lack the ability to care for its tyres, which sends them backwards during the race.
Lotus (Enstone) had a car with very good mechanical grip in 2010, monaco podium as the proof. last year were unfairly hampered by the wrong judgement call of the FEE for 2011, they have proved so far they are competitive in both Qualy and Race, ready to pounce when the established order trips up.
The Midfield teams all have cars capable of breaching the top 10 this year and will be ready and waiting to benefit from the chaos of corner 1 on race day.
In terms of Development, its clear to see what each team needs to do.
Mclaren: keep up the hard work
Red Bull: Get some straightline speed without sacrificing downforce
Ferrari: Get some downforce and don't forget to praise Alonso!
Mercedes: sacrifice some straightline for downforce, a lil more AOA or something to help protect those tyres.
Lotus: Get Kimi up the front of the grid, and keep one eye on Jean Eric-Vergne
Sauber: Get some crazy graphic design for a Livery, be more exciting, attract the attention whilst your name is in the spotlight, to get more sponsorship!!
Williams: (havnt decided about them yet due to two DNF's)
Torro Rossa: find the next Vettel
This, however is only my humble opinion.
"I continuously go further and further learning about my own limitations, my body limitations, psychological limitations. It's a way of life for me." - Ayrton Senna