Virgin Racing launches F1 campaign

By on

The Virgin Racing Formula 1 team was officially launched in London today, where it was confirmed that one of the sport’s four new entrants has teamed up with Sir Richard Branson’s Virgin brand to embark on an exciting F1 (ad)venture.

300 guests assembled at the Louise Blouin Foundation in Notting Hill, the London district where it all began for the Virgin brand. The Rick Parfitt Jr band provided the icebreaker before the venue rocked to the electrifying sound of a Formula 1 car courtesy of a collection of up and coming musicians playing electric guitars.

Richard Branson and the Virgin Racing management team of Nick Wirth, John Booth and Alex Tai outlined the vision for their lean, mean racing machine and revealed the team’s dynamic young driver line-up. Alongside Timo Glock were two new additions to the Virgin Racing stable - Brazilian hot shot Lucas di Grassi and GP2’s Portuguese revelation Alvaro Parente.

Virgin Racing also welcomed no fewer than nine new partners to the team.

Alex Tai, CEO, Virgin Racing added: "You know there’s something exciting building when this many partners have committed to something before it’s even launched! Virgin Racing is in the fortunate position of having ten fantastic partners on board to enjoy the very first ride with us. We believe that great results come from great teamwork and this collection of exciting and innovative companies will give us every chance possible to achieve our goals in our inaugural season."

"What I’m really pleased about is the fact that our proposition is attracting such a diverse range of businesses that all see value in the Virgin Racing project. I’m particularly pleased that we’re also attracting the first truly “green” brands in to the sport. We are committed to delivering value for all of our partners both on and off track."