Livery argument is pointless - Montezemolo

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The discussion on the presumed use of the livery on the Ferrari Formula 1 car as subliminal advertising for Philip Morris products continues to be a hot topic for Internet surfers, including those in the community.

Today, Ferrari President Luca di Montezemolo had his say on the subject by posting a comment on the Maranello company’s site. "Frankly, I find this argument completely pointless and it is verging on the ridiculous to claim that the colour red or a graphic design which shows a bar code could induce people to smoke. At a time when, on the other side of the Atlantic they are fighting to provide a more equal health service, in the old continent of Europe, so called experts are racking their brains to come up with theories that have no scientific basis: I think there are more important matters to think about than a bar code. Therefore, it’s best not to waste any more time replying to this sort of nonsense or to those who are instrumental in wanting to stoke up the story."

Source: Ferrari