Scuderia Toro Rosso announces that it has reached a long term sponsorship agreement with Money Service Group, the Liechtenstein-based finance company. The Money Service Group dragon logo will appear on the cockpit sides of the race cars, as well as on the team vehicles, driver race suits and team clothing.
Four companies operate under the umbrella brand of Money Service Group, focussing on asset management, investment funds and specialist consultancy services, working in both the private and Business-to-Business sectors. Its involvement with Scuderia Toro Rosso is another step aimed at increasing awareness of the Money Service Group brand, following on from its sponsorship of last winter’s Alpine Ski World Cup and the ski jumping FIS Team Tour.
“Scuderia Toro Rosso is very pleased to welcome Money Service Group as a new sponsor and we look forward to working with them,” said Team Principal Franz Tost. “This is a very encouraging development for us, as currently there are not so many new sponsors coming into Formula 1 and we are proud of the fact that this company, which is new to our sport, has chosen Scuderia Toro Rosso. As an emerging company, Money Service Group has proved that you have to be innovative to become an important player, which is a business plan that we as a Formula 1 team would like to emulate. Hopefully, working together, the Bull and the Dragon will prove to be a winning combination!”
“Formula 1 is a crowd puller and Scuderia Toro Rosso is a young and highly motivated team, striving to be a world class player, so there are many parallels with the aims of Money Service Group,” commented Group founder, Michael Seidl. “We are very pleased to be entering into this partnership and hope that, along with Scuderia Toro Rosso, we will achieve our ambitious goals.”Source Toro Rosso