Change of livery for Ferrari should end subliminal advertising debate

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As the discussion on the presumed use of the livery on the Ferrari Formula 1 car as subliminal advertising for Philip Morris products continues to be a hot topic the Scuderia Ferrari has decided to modify their livery starting with the Spanish GP.

Ferrari statement: "Together with Philip Morris International we have decided to modify the livery of our cars starting with the Barcelona Grand Prix.

"This decision was taken in order to remove all speculation concerning the so-called "bar code" which was never intended to be a reference to a tobacco brand.

"By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations."

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