Aston Martin confirms commercial agreement with Replay

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The freshly-rebranded Aston Martion Cognizant Formula One team has announced Replay as Official Denim Partner for the 2021 FIA Formula One World Championship season.

The iconic Italian brand Replay has joined the rebranded Silverstone-based outfit as it prepares to return to Grand Prix racing after more than 60 years away from the pinnacle of motorsport. The premium Italian jeans brand will help dress the team for those more relaxed moments away from the track.

The team said that its drivers Sebastian Vettel and Lance Stroll will wear the Replay products while attending evening events and during various presentations.

Commenting on the announcement, Jefferson Slack, Managing Director - Commercial & Marketing, Aston Martin Cognizant Formula One™ Team said: "It is hugely exciting to welcome Replay as the Official Denim Partner of the Aston Martin Cognizant Formula One™ Team. Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values.

„We work hard and we play hard, and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One. The relationship with Replay is a perfect fit for us, since Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”

The Fashion Box S.p.A was founded in 1981 and has become a global leader in the denim segment since. The company, based in Asolo, Treviso, creates, promotes and distributes casual wear, accessories and footwear for men, women and children under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY.

Fashion Box is currently present throughout Europe, the Middle East, Asia, Latin America and Africa, in a total of over 50 countries. The wholesale distribution network includes 4,000 stores, plus 105 single-brand stores and 125 corners and shop-in-shops. Exports account for 89% of turnover.

Matteo Sinigaglia, CEO of Fashion Box SpA said: “We are thrilled to announce this partnership with Aston Martin Cognizant Formula One™ Team. To work with such an iconic car brand is a real privilege.

„As companies, we share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are very excited to see our brand involved in Formula One™, supporting the coolest car on the grid.”