Red Bull and Williams announce new partnerships

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Ahead of the 2021 FIA Formula One World Championship, Williams Racing revealed a partnership extension while Red Bull Racing announced a new partnership.

Williams Racing announced that it has extended its partnership with Acronis, a global leader in cyber protection. According to the multi-year agreement, the company will continue as Official Cyber Protection Partner of the team, delivering innovative data protection solutions, including backup, disaster recovery, software-defined storage, and file sync and share to the team.

Williams and Acronis started their partnership back in 2018 and the Grove-based outfit has since benefited from Acronis Cyber Protect. This unique AI-enhanced solution integrates data protection with cybersecurity, preventing cyberattacks and helping the team avoid downtime, data loss, and security breaches.

Tim Hunt, Commercial and Marketing Director for Williams Racing, said: “We are delighted to continue partnering with Acronis as Official Cyber Protection Partner of Williams Racing.

„Technical innovation is pivotal at Williams, and it is essential that we protect our data in the highly competitive environment that is Formula One. Acronis has helped us protect our data with secure backup, disaster recovery, and file sync and share solutions.

„The values that we share with Acronis, to push technology and innovation has ensured that this is a prosperous partnership and we look forward to driving continuous improvements as the team embarks on its next chapter.”

As part of the partnership, Acronis will retain prominent branding on the FW43B from the season-opening Grand Prix in Bahrain. As well as on-car branding, Acronis will feature throughout the Williams Racing garage and hospitality areas, on teamwear and helmets of George Russell and Nicholas Latifi.

Serguei Beloussov, CEO of Acronis, added: “We are proud to support one of the most iconic Formula One teams on the grid. With our technology, we’re ensuring the safety, accessibility, privacy, authenticity, and security (SAPAS) of Williams Racing’s workloads, data, applications, and systems.

„By using this design methodology, we can deliver the highest calibre of cyber protection, keeping the team’s data tamper-free and easily accessible for smooth day-to-day operations. We are committed to working with Williams Racing as they protect their edge with Acronis.”

Red Bull Racing has announced that its has entered into a partnership with América Móvil, one of the world’s largest telecommunications companies, for the 2021 Formula One season.

Red Bull Racing Team Principal, Christian Horner, said, “América Móvil have been a big supporter of Formula One and we’re very pleased to be able to continue that relationship here at Red Bull Racing.

„The passion and commitment the company brings to racing mirrors our own and we look forward to adding to the long tally of successes they've had on the global stage with all of their brands. We also look forward to racing with increased support in two of América Móvil's heartland countries, Mexico and Brazil. We've missed the incredible atmosphere of those events and we can't wait to return this season."

America Movil is the parent company of A1, Telcel, Infinitum and Claro, and offers customers a portfolio of value-added services and enhanced communications solutions in 25 countries across Latin America, the U.S. and Central and Eastern Europe.

América Móvil Chief Marketing Officer, Marcela Velasco, commented: “It is with great satisfaction that we continue to support Sergio Perez and that we now do that with the Red Bull Racing Team. Checo arrives at the Team based on the strength of the results he has achieved and it is with a huge amount of pride that we race alongside him in this great Team for 2021.”