Crypto.com will join Formula One with the the fastest-growing crypto platform becoming Global Partner and Inaugural partner of the new Sprint series for 2021, with the first event at Silverstone on Saturday 17 July.
Besides the sprint races, Crypto.com will also have a trackside presence at every race for the remainder of the season as part of a leading Global partnership deal. The platform hopes that the deal will help it continue to grow its brand awareness on an international stage. Crypto.com will also become the Official Cryptocurrency Sponsor and NFT Partner of F1.
In addition to building the world’s fastest growing crypto platform and the leading app in both the App Store and Google Play the Crypto.com Visa Card is the world’s most popular crypto card available in 30+ countries world-wide.
Furthermore, Crypto.com announced an ambitious pledge in May 2021 to become carbon negative within 18 months, offering the industry a path and a model for “clean crypto”. This plan will initially focus on an assessment of the carbon generated through cryptocurrency trading, deposit and withdrawal activities across all of its own platforms, before reevaluating the ways it operates throughout the business outside of trading.
Formula One’s President and CEO, Stefano Domenicali said: “We are pleased to welcome Crypto.com to the Formula 1 family, as we continue to attract progressive global brands anchored in performance and innovation.”
Formula 1 strikes $100 million cryptocurrency sponsorship https://t.co/3HC9b5pDHZ— CNBC (@CNBC) June 29, 2021
Commenting Director of Commercial Partnerships at Formula 1 Ben Pincus: “We are thrilled to announce Crypto.com as a Global Partner and lead partner of the Sprint event as we bring this exciting new format to fans for the first time this year. We will rely heavily on their expertise as we explore the world of cryptocurrency, an area we are very interested in, and this will be the first time as a sport we are able to offer fans the opportunity to explore this exciting world as we further increase our digital presence.
“Crypto.com are revered in the industry and their experience was key in the decision to partner with them, as well as the company’s commitment to becoming carbon negative, as we continue to move towards sustainability goals of our own.”
Kris Marszalek, co-Founder and CEO of Crypto.com, added: “We are extremely proud to be the first cryptocurrency sponsor of Formula 1, joining a prestigious collection of brands supporting a sport with technology and innovation at its core.
“We look forward to many years of innovating together, and will begin at the Belgian Grand Prix where we will present a brand new award.We’re also excited to partner with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways.”