Alpine appoints Philippe Krief as its new CEO

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French manufacturer Alpine have made an important change to their structure by having appointed Philippe Krief as the their new CEO. He will take over the role from Laurent Rossi who will work on special project in the future.

Rossi has held the role of CEO since January 2021 after having been appointed CEO of both the Alpine F1 team and car brand. The Frenchman, who attained a Master of Science in Fluid Mechanics in Toulouse, will stay with the French team, with his focus revolving around special projects linked to the transformation of the Group.

Philippe Krief will succeed him as CEO of the Alpine brand and will report to Luca de Meo, CEO of Renault Group.

Krief graduated at the Ecole Nationale Supérieure de Techniques Avancées, and has gained a wealth of experience since then. He has worked for Michelin and the Fiat Group before continuing his career at Ferrari and then Maserati.

He also worked for the Alfa Romeo brand as Vehicle Department Director and Technical Director. In February 2023, he was appointed VP of Engineering and Product Performance for the Alpine brand.

"I would like to thank Laurent for his unwavering commitment over the last two years at the helm of Alpine,” said Renault Group CEO Luca de Meo. “Laurent has set out a clear and ambitious strategy for the brand. He has put Alpine in the best possible position to achieve its long-term goals.

“Alpine is now ready to enter a new phase of its development and to become a brand of the future. Philippe combines a long industry experience, great technical knowledge with the leadership qualities that are key to the success of our project, including the launch of the brand's new vehicles starting next year. I fully trust Philippe and his team to take Alpine to new heights.”