F1 Exhibition to move from Vienna to Toronto

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Formula One has announced that the F1 Exhibition will make its Noth American debut with Toronto set to become the third host of the unique exhibition.

Last year, Formula One established a unique showing that has been named F1 Exhibition. The project first started life back in 2017 following Liberty Media's acquisition of the sport in January of that year.

Madrid was picked out as the first host of the exhibition, with Spain's capital staging the showing for several months in 2023. The F1 Exhibition quickly became Spain's biggest-selling temporary show in 2023. This February then saw the F1 Exhition move over to Austria's capital city of Vienna.

Formula One has now revealed that the F1 Exhibition will make its North American debut when it opens in Toronto at the Lighthouse ArtSpace on 3 May 2024. The Canadian city will become the third F1 Exhibition destination.

The Toronto exhibition will contain six specifically designed rooms spread over 20,000 square feet, which will feature exclusive interviews from the sport’s most legendary teams and personalities and include iconic Formula 1 cars, historic artefacts, and archive video material.

Compared to the exhibitions in Madrid and Vienna, in Toronto, visitors will be able to try their hand at racing an F1 car on state-of-the-art simulators using official F1 gaming equipment, and other exclusive collections will be announced ahead of the opening.

Commenting on the new destination, Emily Prazer, Chief Commercial Officer of Formula 1, said: “The F1 Exhibition has proven hugely successful during its visits to Madrid and Vienna and with Canada’s history and passion towards our sport, we expect that it will be popular with new and existing fans when it opens in May in Toronto.

"Experience has shown that it is a great way for them to connect to the sport in a different format outside of a race weekend. This first F1 Exhibition in North America reflects the incredible growth the sport has seen in the region in recent years and shows our continued commitment to creating new and interactive ways for fans to enjoy the story of Formula 1.”

Speaking of the announcement, Jonathan Linden, Producer of The Formula 1 Exhibition, said: “We are thrilled to confirm that Toronto will host the North American debut of the Formula 1 Exhibition. Canada has a huge history in the sport, from a host of world-class drivers to an iconic Grand Prix. Toronto is home to a plethora of sports, entertainment, and culture so is in an ideal position to be the first in North America to welcome Formula 1 fans to this one-of-a-kind show.”