Ferrari confirm landmark sponsorship deal with HP

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Ferrari have unveiled a new partnership with American technology giant HP which will see the team change its name to Scuderia Ferrari HP, starting at the forthcoming Miami Grand Prix.

Ahead of the upcoming Miami Grand Prix, the Maranello-based outfit has unveiled a new sponsorship deal, announcing HP as its new partner. The Italian squad will be renamed Scuderia Ferrari HP, marking the beginning of a multi-year sponsorship deal.

Alongside a branding deal, HP will also supply Ferrari with its services, ranging from computers, printers and other hardware to conferencing technology.

In addition, the HP logo will make its debut on the Maranello F1 cars ahead of Miami Grand Prix scheduled for May 3-5, when the team will start competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series launched in 2023, will also race using the new moniker.

Ahead of the Miami Grand Prix, representatives from both organizations will be present for the reveal of the Scuderia Ferrari HP livery, which will debut in a unique edition specifically designed for Miami. Ferrari CEO, Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, the team’s drivers Charles Leclerc and Carlos Sainz, and HP CEO, Enrique Lores will be in attendance.

“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation," said Ferrari CEO Benedetto Vigna.

“In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together."

Vigna's HP counterpart Enrique Lores added: “With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit.

“Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation.”