Williams enter into collaboration with AI provider
Williams have announced a new multi-year partnership with Airia, an innovative enterprise platform that enables organisations to orchestrate, deploy and manage AI solutions securely and at scale.
The Atlanta-headquartered Airia has become what Williams considers its Official AI Orchestration Partner, with the partnership set to bring "together two innovation-led companies driven by precision, performance and cutting-edge technology."
Williams will use the Airia platform to safely connect teams across the organisation to AI capabilities, enabling faster access to knowledge and insights. It will also allow the team to build intelligent workflows and automate complex tasks, "improving decision-making across technical and operational groups with robust security and governance guardrails in place."
Airia’s branding made its debut at the Miami Grand Prix, appearing on the front wing endplates and halos of the FW47 race cars driven by Alex Albon and Carlos Sainz, as well as on the side of the F1 Academy car driven by Lia Block.
Airia becomes the third major technology company to partner with Williams in 2025. Atlassian became the team’s title partner in January, followed by Brillio in March.
Reflecting on the announcement, Williams team boss James Vowles stated: “We are delighted that Airia has chosen to partner with Atlassian Williams Racing to help accelerate our transformation towards winning World Championships.
"We are gathering real momentum as we invest in the right people, tools and cutting-edge technology needed to succeed and attract the right partners like Airia to help us deliver that success.”
Speaking of the agreement, Williams's Chief Information and Analytics Officer, Sorin Cheran: “Partnering with Airia is another key milestone in Atlassian Williams Racing’s data and AI strategy.
"Their innovative AI orchestration platform and commitment to excellence, agility and continuous improvement will help give us a competitive edge in a sport where every millisecond matters.”
Commenting on the partnership, Airia's CEO John Marshall noted: "Partnering with Atlassian Williams Racing represents a perfect alignment of vision – Formula 1 is the ultimate real-time, data-driven environment where victories are decided by thousandths of a second and AI will be the next major competitive differentiator.
"Just as success on the track depends on speed, precision, and agility, enterprises across industries must embrace AI to win. We're excited to help Williams safely embed AI across their operations as they chase World Championship success – and to showcase how powerful AI orchestration can drive smarter, faster outcomes both on the racetrack and across the global economy."
