JohnsonsEvilTwin wrote:White blue I agree with you most the time, but Porsche cannot hope to have the same cachet as a McLaren.
Unless the high level sports car market is an exception you have to meet some criteria for your product to be successfull. I will name them in the order of relevance.
specification (power/weigt, fuel use, top speed)
exterior and interior design and build quality
brand image
price
handling
reliability
I would expect McLaren to deliver on all aspects of the car except perhaps they may screw up on price. If you have the chance to buy a Porsche with Williams flywheel at less money which would outperform the McLaren and runs the first 25 miles on electric motors only, I expect some people to have second thoughts. You can buy the Porsche instead of the Prius and tell them it is so nice for shopping.
I'm not saying that is what will happen. I'm only pointing out the business risks for McAuto. The first car looks like a pretty competent design but it isn't an automatic ticket to make money. The market has a harsh reality and you cannot live from brand image alone. You have to deliver all the goods all the time against all the competitors, not only Ferrari.