donskar wrote:IIRC, Webber has signed with RBR for next year, so there's no reason to bring Kimi into the discussion.
BOTH Webber AND Vettel have proven, through wins, poles and fastest laps, that BOTH are quality drivers with the potential to be WDC.
But facts like those are probably irrelevant to the suits at RBR -- they are in F1 for marketing, not trophies. I think RBR do favor Vettel, because:
human factors -- the guys in power LIKE Vettel better
Vettel is a product of the RB system
Vettel is a better long term bet than Webber
but mostly because Vettel is a better fit for the market they are after
And I agree with an earlier poster -- this year McL will get WCC and Hamilton WDC because of RBR's self-destruction. For next year, RBR should place Webber in another team (Toro Rosso?) or pay him off and replace him with a true #2.
I agree that to Red Bull it's all about marketing - they're trying to build Vettel up into the new Schumacher. Like him or not MS was a massive marketing force and brand in his own right, and Red Bull think they can build something similar. Coupled with Dr Marko and his desire to justify their young driver program, and I think that's at the heart of all of Red Bull's decisions.
Their problem is they haven't factored in two things:
1) Either Vettel isn't as good as they thought or Webber is a bit better, but the two are closer and fighting harder than expected and I think both drivers are getting a little bit desperate and emotional. They're both under huge pressures but for different reasons, Vettel as he's supposed to be the new Schumi and should be comfortably beating his team mate, and Webber as the journey man who is at the cross roads where he can really prove whether he has 'it' or not.
2) A large portion of the public have a sense for fair play, and dislike drivers that win because it is gifted to them in unequal circumstances. In the UK especially we tend to cheer for the underdog.
All in all Red Bull are damaging their brand with the way they appear to be trying to manipulate the championship for their drivers, and in doing so are damaging Vettel's brand. Vettel in turn appears, to me at least, to have become a lot more arrogant and petulant this season - be it because of the pressure, because he's believing his own hype, or merely perception due to the teams handling of situations (most likely some combination of all three).