Thanks for that, man. Never knew... =D>donskar wrote:BTW: "Lexus" = Luxury Export US"
Great. So there's still a chance to squeeze a Dacia badge somewhere in there. Infiniti is the second manufacturer to enter F1 as an official logo supplier.raymondu999 wrote:Seems like the press have actually bloated what is actually inside the press release for the Infiniti deal. According to Adam Cooper it's actually just a sponsorship deal, and there will be no impact on the name "Red Bull Racing-Renault"
http://adamcooperf1.com/2011/02/28/f1s- ... -red-bull/
Really? I know I am sourcing Wikipedia here (so it is hardly authoritative) but here is a surprisingly detailed explanation of how the Lexus name was derived :donskar wrote:BTW: "Lexus" = Luxury Export US"
This fits with the marketing report that I read on the topic 20 years ago, but it wouldn't surprise me if the acronym story really was true and the rest of the story was made up by ad execs who wanted to justify their exorbitant consulting feesWikipedia wrote:In 1986, Toyota’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new premium brand. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner, concerns were raised that the name applied to people more than cars (being associated with the Alexis Carrington character on the popular 1980s primetime drama Dynasty), and as a result the first letter was removed and the "i" replaced with a "u" to morph the name to Lexus. The marque's etymology has also been attributed to the combination of the words "luxury" and "elegance," and another theory claims it is an acronym for "luxury exports to the U.S." According to Team One interviews, the name has no specific meaning and simply denotes a luxurious and technological image
Yup your both correct. My assumption got the better of mehorse wrote:Yeah, think you might be right about that. This press release seems to back up that Genii capital don't own Renault engines.
I reiterate the assertion, then, that Red Bull could well become the sole "works" Renault engine team. Renault Sport F1 doesn't need to supply engines to Lotus Renault for the sake of it...
Par for the course in F1, a lot of teams & engine suppliers now run under a different badge or foreign flag.manchild wrote:If I was working in Viry, I'd feel like whore instead like proud engineer - giving it to anyone who pays.
Including Austrian Red Bull of Milton Keynes and French Renault of Enstone.richard_leeds wrote:Par for the course in F1, a lot of teams & engine suppliers now run under a different badge or foreign flag.manchild wrote:If I was working in Viry, I'd feel like whore instead like proud engineer - giving it to anyone who pays.
French Renault are based in Viry-Chatillion AFAIK. Enstone isn't owned by Renault any more. They only have the badge due to Behar's follies. If he had not gone on to make as many enemies in F1 as possible the Enstone team would have probably switched from Renault to Lotus. ATM GenII have the majority and keep the Renault badge. Any attempt to switch to Lotus would most likely be vetoed by Tony Fernandes until he gets a settlement of the brand dispute.Pandamasque wrote:Including Austrian Red Bull of Milton Keynes and French Renault of Enstone.richard_leeds wrote:Par for the course in F1, a lot of teams & engine suppliers now run under a different badge or foreign flag.manchild wrote:If I was working in Viry, I'd feel like whore instead like proud engineer - giving it to anyone who pays.
I don't get your point. First and foremost, Infiniti is part of the same corporation to which Renault belong so they can name the motors anything they like from amongst their brands. And secondly, it's not as if we are going to find one of these F1 engines in a road going Renault model (or for that matter, an Ilmor one in a similar Merc) so what difference does it make to the consumer? This level of crassness with regards to the branding of F1 cars has been de riguer for a long time now amongst all teams...JohnsonsEvilTwin wrote:horse wrote:This rebranding excercise for Red Bull and infinti is one that is pretty crass IMO. Slap the badges on and people will know no different? Says alot about the people that are in the market for an Infinity no?
Bottom line is the Enstone team is still called Renault and raced under French flag for years (until now).WhiteBlue wrote:French Renault are based in Viry-Chatillion AFAIK. Enstone isn't owned by Renault any more. They only have the badge due to Behar's follies. If he had not gone on to make as many enemies in F1 as possible the Enstone team would have probably switched from Renault to Lotus. ATM GenII have the majority and keep the Renault badge. Any attempt to switch to Lotus would most likely be vetoed by Tony Fernandes until he gets a settlement of the brand dispute.
