RedBull not know marketing?etusch wrote: ↑Wed Dec 20, 2017 11:04 amDo you think name sponsors damage teams name? Redbull also selling some products. Why they don't fear of that?! They don't know marketing?Chicane wrote: ↑Wed Dec 20, 2017 9:57 am.
4] Zak has said they have signed a few sponsors but they do not believe in title sponsorship. now one may not agree with his view but his reasoning for it at least makes some sense. Mclaren not just have a race team but they also have a road car business where brand name and identity matters.
RedBull and Mclaren are 2 totally different brands on far different spectrums in business areas.
Mclaren don't believe in title sponsors for some reason. It makes sense somewhat because if you don't have a title sponsor per sé, people will recognize you for being Mclaren, not being 'Telefonica Mclaren'. Hence, when people walk into a Mclaren dealership, they don't have 'Telefonica Mclaren' in their head, they only think of Mclaren the F1 team.
Just like said above.
Now if Mclaren have no interest - anymore - in a title sponsor, that doesn't mean they aren't looking for a 'main' sponsor that will have similar impact atleast financially. They used to have Marlboro, West and Vodafone as a title sponsor, so the idea of not believing in a title sponsor is of recent nature it seems then.
Doesn't mean they aren't looking for a Grand title sponsor, it just seems like you must read it as that its not going to become like 'Martini Williams F1 Racing', just to name one.
Instead, they might 'simply' grab a really big-paying sponsor that will be clearly visible on the Mclarens - for example the sidepods, rear wing, front wing, etc. Let's take Gilette as an example. It won't become Gilette Mclaren - Renault, it will simply remain Mclaren - Renault, and then when you see them on the circuit, you'll instantly see gigantic Gilette on the sidepods [in blue, for example]. Mclaren is finishing in the top 6 every weekend and does podiums and some wins (hypothetically) so Gilette gets lots of exposure, and yet Mclaren also gets their own exposure because it's not a Gilette Mclaren, it's a Mclaren.