I mean even in that own article the causality of Hamilton to brand increase is not clearly stated. Toto himself notes brand value is approximately the number of viewers multiplied by the number of successful championships.PlatinumZealot wrote: ↑Fri Jan 15, 2021 2:41 pmMercede Marketing value is in the billions. Guess who is a big part of that value?
Remember this is more than just selling cars. Anyone with a marketing degree can tell you how buimding a brand and communicating value is important.
Which is to say this little marketing value diversion doesn't offer anything above the previous point - "if Dan Drivesalot or his team mate Paul Ploddington won the same number of championships for Mercedes, would the brand value be any different".