EU slams Ferrari over Marlboro partnership

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pgj
pgj
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Re: EU slams Ferrari over Marlboro partnership

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autogyro wrote:The trouble is that the majority of sensible people do not want the likes of Malboro tapping in to advertising of any sort, when their intention is to kill our children with lung cancer.
I am not being pro-smoking here in any shape or form. I am admiring the marketing involved though. I suppose that both Marlboro and Ferrar1 know their target market inside out. For some brands it would be suicidal to associate themselves with tobacco either directly or by association through co-sponsorship with an F1 team that used tobacco sponsorship. The modern Ferrari Marlboro Man has been around so long now that Ferrari would still be associated with Marlboro even if it no longer had a sponsorship contract with Marlboro. It takes a long time for two brands to become ingrained with each other.
Williams and proud of it.

autogyro
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Re: EU slams Ferrari over Marlboro partnership

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In this case with the health implications it is a big shame.

DaveKillens
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Re: EU slams Ferrari over Marlboro partnership

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Tobacco companies have had particularly large budgets for their advertising campaigns. The Federal Trade Commission claimed that cigarette manufacturers spent $8.24 billion on advertising and promotion in 1999, the highest amount ever. The increase, despite restrictions on the advertising in most countries, was an attempt at appealing to a younger audience, including multi-purchase offers and giveaways such as hats and lighters, along with the more traditional store and magazine advertising.
http://www.statemaster.com/encyclopedia ... dvertising

Make no mistake about this, big business and big money in the tobacco industry. And yes, from a socially responsible perspective, they are selling death and disease. But tobacco isn't the only product that can be perceived as being immoral or unethical. Let's face it, when it comes to money, you can always find someone willing to put aside their morals and do business.

So is Ferrari a moral company based on their association with tobacco? Of course not, they try to promote Marlboro at every opportunity. Then again, Marlboro is paying them a huge chunk of change just to do that. But they aren't alone, the history of motor racing, and Formula One is steeped in tobacco advertising.

I just hope that any and all fans realize that when Massa or Alonso speak about doing well or having morals, they themselves are 100% guilty of being involved in an industry that attempts to lure young people towards smoking, and the eventual result of disease, increased health costs, and premature deaths.
Racing should be decided on the track, not the court room.

imightbewrong
imightbewrong
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Re: EU slams Ferrari over Marlboro partnership

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Happy now? :)
Image

autogyro
autogyro
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Re: EU slams Ferrari over Marlboro partnership

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The history of motor racing or tobacco advertising has nothing to do with this.
It is no good Ferrari or anyone else giving excuses for doing something which is totaly against the values of most people in Europe and is also illegal.
They should pay all the money received since the law was established to cancer charities or leave F1.

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Pandamasque
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Joined: 09 Nov 2009, 17:28
Location: Kyiv, Ukraine

Re: EU slams Ferrari over Marlboro partnership

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I wonder if they write 'the barcode was here' would it be subliminal advertising?

manchild
manchild
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Re: EU slams Ferrari over Marlboro partnership

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They've admitted that is was deliberate subliminal message!

http://www.f1technical.net/news/14733
Ferrari statement: "Together with Philip Morris International we have decided to modify the livery of our cars starting with the Barcelona Grand Prix.

"This decision was taken in order to remove all speculation concerning the so-called "bar code" which was never intended to be a reference to a tobacco brand.

"By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations."
So, Together with Philip Morris they have decided to remove barcode that had nothing to do with Philip Morris.
WTF did they had to consult with Philip Morris than?

What a bunch of hypocrites! :evil:

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Tim.Wright
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Re: EU slams Ferrari over Marlboro partnership

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Pandamasque wrote:I wonder if they write 'the barcode was here' would it be subliminal advertising?
it would be subliminal subliminal

or subliminal^2...

Tim
Not the engineer at Force India

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Pandamasque
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Re: EU slams Ferrari over Marlboro partnership

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manchild wrote:So, Together with Philip Morris they have decided to remove barcode that had nothing to do with Philip Morris.
WTF did they had to consult with Philip Morris than?

What a bunch of hypocrites! :evil:
It appears that Philip Morris found out that Ferrari have some sort of an obscure barcode exactly in the middle of the ad space owned by Philip Morris. So they demanded to remove it immediately.

autogyro
autogyro
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Re: EU slams Ferrari over Marlboro partnership

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If a tobacco company owns advertising space on an F1 car it is illegal and any money paid for it should be given to cancer charities.

CZOLG
CZOLG
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Re: EU slams Ferrari over Marlboro partnership

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autogyro wrote:If a tobacco company owns advertising space on an F1 car it is illegal and any money paid for it should be given to cancer charities.
I think we all know how you feel about Ferrari by now, so maybe you could stop saying the same thing all over again?

The barcode removal says nothing more than there was nothing in it!
race on sunday, sell on monday

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ISLAMATRON
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Re: EU slams Ferrari over Marlboro partnership

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imightbewrong wrote:Happy now? :)
Image

No, they should get rid of that stupid box too, and advertise for some cancer related charities

Giblet
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Re: EU slams Ferrari over Marlboro partnership

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I appreciate Ferrari changing the thing, but what really irks me is this: They jump up and down screaming what the bar code ISN'T, but they can't explain what it IS either.

They obviously got caught, and are playing the denial game. Their latest statement make it very obvious to me as to what was going on.
Ferrari wrote: "Together with Philip Morris International we have decided to modify the livery of our cars starting with the Barcelona Grand Prix.
So Ferrari claimed the livery had nothing to with Marlboro, but they had to modify the livery with Marlboro? Well slap me sideways and call me Susan. If it had nothing to do with Marlboro, then why were they even consulted. Stupid thing to admit.
Ferrari wrote:"This decision was taken in order to remove all speculation concerning the so-called "bar code" which was never intended to be a reference to a tobacco brand.
Then why are you changing it? Either it was not baseless, or you feel the need to save face. Makes them look bad either way.
Ferrari wrote:"By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations.
Groundless indeed.
Before I do anything I ask myself “Would an idiot do that?” And if the answer is yes, I do not do that thing. - Dwight Schrute

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ISLAMATRON
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Re: EU slams Ferrari over Marlboro partnership

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I was having a convo in a thread a couple years back where someone from the UK worked at a grocery store that sold marlboro scanned the bar code off the car from a picture in the magazine and it rang up the cig box... clearly they knew what they were doing.

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hollus
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Re: EU slams Ferrari over Marlboro partnership

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They haven't even removed it. Now they have painted a box that says "the barcode was here" in red letters over a red background. Its not removed, then all would be red, it is the same box in the same place and the same size.
As somebody pointed out elsewhere... now it looks even more like a cigarette box!
And sorry for the rip-off, Panda. No, it is not subliminal, it is blatant!
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