Car brands IMO, Ferrari's association with Formula One, building the road cars and race cars at the same factory, having the test track around Enzo's house right next to the factory, and so forth IMO does increase the perception of Ferrari as being a brand that rises over and above rival exotic sportscar makers like Lamborghini in my book. McLaren and Aston Martin are trying to do the same thing with a similar Formula One connection and fair play to them for that.
IMO Honda's association with Senna McLarens did improve my perception of them. As a teenager being ferried by car pool to school in a 1990 Honda Accord, a car that is rather low slung for a sedan, you did like to imagine it as somehow connected to the golden era of McLaren-Honda and it did produce a favourable association even though I didn't buy any Honda road cars until much later. At that time Honda were racing with Jordan and BAR and that did produce a favourable association.
For me, Renault Sport being in F1 did produce a favourable association too, particularly with the Clio RS and Megane RS (with the striking posterior) featuring so heavily and being praised in motor magazines and I did eventually pick up a Renault Sport product some time later.
Car parts I definitely view Mahle products (seals, thermostats etc) more favourably when ordering due to their brand appearing on the nosecone of Ferrari Grand Prix cars. As someone new to European cars (the Renault) I honestly had never even heard of other European part suppliers like Valeo or Corteco before, so if they had been more prominent in F1 that wouldn't have been the case.
I guess I do view Denso parts favourably, due to the prominent way Denso signage appears on most official Toyota racing cars including in Formula One.
Tools I definitely view Beta tools more favourably because of their association with Formula One (& MotoGP) and their all-round Italian-ness!
Fuel & Oil I have to say I do view Mobil fuel & oil products more favourably because of their association with Red Bull Racing and likewise Shell products favourably due to their association with Scuderia Ferrari. Here in Australia, we have the local fuel brand Ampol (a former distributor of Caltex/Texaco products) and I do view them less favourably as they are not associated with Formula 1.
Tyres I probably view the Pirelli P Zero, Bridgestone Potenza, Michelin and particularly Goodyear Eagle F1 lines more favourably because of these brands association with Formula One. I don't think the P Zero would seem quite so iconic without the constant bombardment of branding at every Grand Prix! Myself I have fitted Potenza tyres though, as I am worried about P Zeros (and most European tyres) having soft sidewalls compared to Japanese tastes, though I have been pleased with Eagle F1 tyres in the past (though that was in 18", apparently 17" & less Eagle F1 asymmetric have much softer sidewalls -- 6mm thick compared to 10mm thick on a 17" Bridgestone Potenza?!). [I'm guessing Goodyear license ongoing use of that brand name from Formula One Management somehow, without Pirelli protesting?
Though strangely the Goodyear tyres used in F1 themselves only said Goodyear Eagle on them AFAIK, just like other Goodyear racing tyres elsewhere.]Conti SportContact tyres are probably just as good as (or better, the SportContact 7 is certainly considered the best UHP road tyre at the moment) than those other brands, but it does seem rather strange that AFAIK Continental have never competed in Formula One despite being a premium German brand.
Coffee Lavazza is probably good coffee anyway, but the association with Formula One through the Latifi family and Williams F1 is certainly something I view favourably.
Energy drinks Just no, they are disgusting. That Red Bull, Monster, Rich Energy (!) etc sponsor F1 is irrelevant.
Beer Without F1 advertising I probably wouldn't have heard of Peroni 0.0, Estrella Galicia 0.0 or Heineken 0.0, but I still don't like lager!
Bud advertising with Williams in the early 00's didn't seem to further their European market share all that much! Technology I have to say that I still do not like Microsoft products anyway regardless of them sponsoring Lotus/Renault/Alpine racing, and I already liked Google products even before they started sponsoring McLaren this year!
Consumer electronics I would say, that yes the sponsorship of Toyota F1 did subliminally improve my (already high) perception of Panasonic products (though using their products and their products being good did more).
I would say that yes Canon's sponsorship of Williams-Renault did indeed improve my perception of Canon. Indeed, as a small child while I was aware of Canon thanks to it being on the Williams on the cover of Nigel Mansell Grand Prix for Super Nintendo, I probably had never heard of arch-rival Nikon to be honest.
Having had Canon fax machines in the past, as well as the "high tech" Williams association, probably did feed into my decision to get a Canon DSLR camera over and above a Nikon one.
I would say that the Epson and later Nokia sponsorship on Tyrrell's of the 90's is also rather iconic!
Mystery sponsors If I knew what Sofina sell I might view them favourably, also what on Earth does long time Monaco GP sponsor Zepter sell? I remember that trackside advertising in the game Grand Prix 3.
Gambling, crypto & other dodgy sponsors I probably view these brands (Pokerstars, Crypto.com, Bybit, Oneworld etc) EVEN LESS favourably than if they were not F1 sponsors! Why does F1 attract such dodgy sponsors?
