Australian GP announces Qantas as naming rights sponsor

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The Australian Grand Prix Corporation is pleased to announce Qantas as this year’s naming rights sponsor and premier partner for the 2010 FORMULA 1 QANTAS AUSTRALIAN GRAND PRIX. Qantas has a long history of partnership with the Grand Prix since Formula One came to Australia in 1985.

Australian Grand Prix Corporation Chairman, Ronald J Walker, AC CBE said “We are delighted to have Qantas as our premier partner as it teams the iconic Australian airline with one of Australia’s premier international sporting events.”

Qantas Chief Executive, Alan Joyce said Qantas was proud to be the Premier Partner and naming rights sponsor of the 2010 FORMULA 1 QANTAS AUSTRALIAN GRAND PRIX.
"Qantas has sponsored the Grand Prix since its arrival in Australia in 1985 and we are pleased to reaffirm our support for this global sporting event, reaching Formula One fans worldwide,” Mr Joyce said.

Qantas previously supported the event as a title sponsor from 1997 to 2001 inclusive. Tourism and Major Events Minister Tim Holding said the Victorian Government was thrilled with the strong support from Qantas for this year’s event. "We greatly value the involvement of all our commercial sponsors - their support reduces the cost of this event to the Victorian Government," he said.

“Melbourne is the major events capital of the world and will next month come alive when hundreds of thousands of Melburnians and visitors from interstate and overseas flock to Albert Park for the Grand Prix.”

Source Australian GP