With only hours to go until the first race of the 2010 Formula One season, Red Bull Racing is pleased to announce that Singha Beer has increased its commitment to the team, stepping up from Team Supplier to Team Partner for 2010.
The augmented deal means Singha Beer will gain greater visibility on team assets, most notably on the cockpit of the RB6, as well as on other Partner listing areas. It will also continue to support the team’s VIP guest hospitality programmes, as it has done for the last two seasons.
The international appeal of Formula One will be a useful tool for Singha Beer, as it aims to capitalise on the sport’s wide appeal and increase its presence as a globally recognised premium beer brand. Singha Beer is currently available in over 44 countries worldwide.
“It’s great news that Singha Beer has reconfirmed and increased its commitment to Red Bull Racing for the coming season”, said team principal Christian Horner. “There is strong synergy between the two brands due to their similar Thai origins; the Thai background of Singha Beer fits well with the strong Thai roots of Red Bull. We’re delighted to welcome Singha Beer as a Team Partner and we look forward to working with them throughout our 2010 Championship campaign.”
“Through this global partnership with Red Bull Racing, Singha Corporation aims to promote Formula One in Thailand and the Singha brand globally,” said Voravud Bhirombhakdi, Strategic Partnership and Event Department, 4th Generation Bhirombhakdi family of Singha Corporation Thailand. “We are confident that this is the beginning of an exciting, successful and synergized partnership between Red Bull Racing and Singha for years to come. We partnered the team in 2009 for the Japanese GP, which resulted in a victory, and we are pleased to partner the team for a whole season. We are confident that the 2010 season will be a victorious one.”