Ahead of the 2021 FIA Formula One Championship, Sauber Motorsport has announced that it has extended its partnership with Singha Corporation for the 2021 season.
The relationship between the two companies began two years ago with the contract extension meaning that the 2021 season will be their third year together. The Hinwil-based squad’s 2021 car, the C41 will sport the Singha Corporation logos and the company’s name will also be prominent on the driver’s suits this year.
Commenting on the contract extension, Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG said: „In the fast-changing world of Formula One, it’s a very good sign to see a partnership of this kind stretch into its third year.
„Singha Corporation has been a true friend of our team since their arrival and we’re committed to honouring this partnership in the best possible way: fighting for positive results on track and giving 100% to develop our activation off it,” Vasseur concluded.
Sauber Motorsport and Singha Corporation will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. 🤝— Alfa Romeo Racing ORLEN (@alfaromeoracing) January 29, 2021
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Voravud Bhirombhakdi, Senior Executive Vice President, Boon Rawd Brewery said: “It is wonderful to continue our close relationship with Sauber Motorsport.
„Having been involved in Formula One since 2010, we can truly say we have found our home with Alfa Romeo Racing ORLEN: just like our company, which originates from a family business, Sauber very much feels like a big family, and we are proud to be part of it.”
Singha Corporation is a subsidiary of Boon Rawd Brewery, the first brewery to be established in Thailand: the company has produced Singha, the original Thai beer, since its beginnings in 1933; the clear, crisp-tasting brew and its trademark mystical golden lion logo becoming synonymous with Thailand itself.
Alongside its flagship product, Singha Corporation also produces other major beer brands and a range of sodas and mineral waters, catering for all tastes.