Formula 1 announces partnership with Gaules and Twitch for today’s Sprint race

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Formula 1 has announced that today’s F1 Sprint and Sunday’s Sao Paulo Grand Prix will be streamed on Twitch free for fans in Brazil, live on the official F1 Twitch channel, as well as leading local streamer Gaules’ personal channel.

Gaules, a prominent figure on the Twitch platform in Brazil, has over three million followers and became the most watched Twitch channel globally in October. He will be streaming Saturday’s FP2, the F1 Sprint and Sunday’s Grand Prix on his personal channel in Portuguese, geo-blocked to Brazil only, reacting and commenting to the action on track at Interlagos with exclusive picture-in-picture coverage.

F1 has previously and succesfully experimented with broadcasting on Twitch, having streamed the 2019 Mexican Grand Prix on the platform in Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden.

Ian Holmes, Director of Media Rights, Formula 1, said: “We’re thrilled to be bringing live F1 action to fans in Brazil on Twitch this weekend, as we get ready for three days of competitive racing, including the F1 Sprint, where every point matters at this stage of the season.

„Twitch has incredible reach and is able to provide a unique creative approach to sports media coverage for an engaged digital audience, so it’s the perfect platform for us to bring F1 to the next generation of fans, in a country with such a rich and illustrious history in the sport,” Holmes concluded.