As FIA has published 2024 F1 entry, it has emerged that the Swiss -based outfit Sauber will run under the name 'Stake F1 Team Kick Sauber' for the 2024 and 2025 F1 seasons.
Alfa Romeo's partnership with Sauber Motorsport came to a close at the Abu Dhabi Grand Prix, and the team has started its transition into Audi's factory team. However, the Audi name will only appear in 2026 when the German team fully takes over the Hinwil-based squad.
Sauber has confirmed that online gambling firm Stake will continue as title sponsor next season, while in addition streaming company Kick.com has stepped up its involvement and acquired the naming rights to the chassis.
Kick.com’s branding has already appeared prominently on the bodywork of the F1 Team’s C43 at selected races this year, having been announced as a Major Partner at the start of the 2023 F1 season.
Sauber will race with an unchanged driver line-up next season as former Mercedes driver Valtteri Bottas and the sport's first-ever Chinese racer Zhou Guanyu are set to drive for the team for the third consecutive time.
Team Representative Alessandro Alunni Bravi commented : “Sauber has always been about innovation, breaking the mould and defying convention. The partnership with Kick.com is the latest and boldest display of the philosophy that drives us. Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula One. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”
Speaking of the announcement, Bijan Tehrani, Co-Founder at Kick.com added: “Kick.com has seen tremendous growth since its inception and is continuing to make waves in the streaming industry. KICK’s content is fast-paced and engaging, like what we witness every Grand Prix weekend. Just like this partnership, KICK was essentially destined for the racetrack.
"We are thrilled to take our collaboration to an unparalleled magnitude, backed by our knowledge of the motorsport culture, and our passion for cutting-edge technology. Exceptionally, this universally popular sport, aligns perfectly with our product and what we are building at Kick.com."