Alpine announces partnership with Racing Pride for 2024

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Ahead of the Canadian Grand Prix, Alpine has announced a renewed partnership with Racing Pride, the initiative championing LGBTQ+ inclusion through motorsport, to promote key messages and several initiatives to raise awareness and stand in solidarity with the LGBTQ+ community.

The Anglo-French outfit kicked off its initiatives that aim to raise awareness of LGBTQ+ allyship two years ago. Some of the most valuable events have been those that have raised awareness of LGBTQ+ issues across motorsports and have enabled "BWT Alpine F1 Team to become a more inclusive place to work through active dialogue around every-day inclusion and allyship."

The Enstone-based outfit started this year's campaign in February when the team "played a key part in the first “Accelerate Pride” event at the start of LGBT+ History Month, where BWT Alpine F1 Team Power Platform Development Manager, and Racing Pride Ambassador, Kerrie Sparling took part in one of the panels aimed at sharing experiences and advancing inclusion across the motorsport and automotive industries."

The team will again mark Pride Month throughout the month of June. The Progress Pride Flag will be applied on the A524 at the Canadian GP for the remainder of the month, as a visible symbol of the team’s allyship to the LGBTQ+ community and in celebration of the work which is taking place within the team.

Alongside this, a series of meaningful activities and key moments in partnership with Racing Pride will take place in June and beyond both within the team internally and externally.

Bruno Famin, BWT Alpine F1 Team, Team Principal: “This year again we are very proud to continue our partnership with Racing Pride. Working with Racing Pride is essential for enhancing diversity and inclusion initiatives in motorsports.

"By helping to promote LGBTQ+ representation it fosters an inclusive environment, leading to greater acceptance and support within the racing community and company-wide.

"We are aiming to expand on awareness, allyship and engagement whilst supporting and getting to know our LGBTQ+ community further and continuing to foster a culture of inclusion at Alpine. We look forward to a strong series of events with Racing Pride throughout 2024.”

Richard Morris, Racing Pride, CEO & Co-Founder: “It’s fantastic to be continuing to build on our work with BWT Alpine F1 Team. Over the last two years, in collaboration with the team’s internal diversity & inclusion network, we have held a number of events and workshops which have enhanced understanding of LGBTQ+ allyship within the team and have played a role in creating an increasingly inclusive team culture.

"Alongside this, Alpine has been vocal and visible in its support for Pride, with striking additions to its car liveries and events to engage the community. We look forward to continuing this ongoing work throughout 2024 and to celebrating the team’s allyship both on and off-track during Pride Month.”