Racing Bulls unveil their 2026 team kit in creator‑led campaign

F1 Grand Prix, GP United States, Circuit of The Americas

Racing Bulls has launched its 2026 Formula One team kit with a campaign that blends performance, fashion and youth‑driven creativity, reinforcing the team’s ambition to connect with the next generation of fans.

Revealed on Monday, 12 January 2026, the new apparel was showcased by drivers Liam Lawson and Arvid Lindblad, alongside a group of emerging designers and creative talents. The initiative marks a continuation of the team’s strategy to push boundaries both on and off the track, while giving young creators a platform within the world of Formula One.

The 2026 kit mirrors the design philosophy of the team’s upcoming car: bold, aerodynamic and purpose‑driven. The collection features blue colour blocking and white defined panels, with clean, flowing lines that create a distinctive visual identity. The full range includes a replica T‑shirt, polo shirt, sweatshirt, hoodie, jacket, New Era cap and knitwear.

Drawing inspiration from modern streetwear, the apparel aims to deliver a look that works seamlessly in the paddock and beyond. As part of the launch, the team invited emerging designers through its Creator Platform, an initiative designed to give new talent “wiiings” to enter the F1 ecosystem.

Among them was Jaffa Saba, who reinterpreted the 2026 kit by designing a long‑sleeve tee and balaclava, using the team garments as a canvas for experimentation and personal expression.

Driver Liam Lawson highlighted the significance of involving young creatives in the launch, saying:
“Launching this year’s kit alongside young creatives was a reminder of how powerful this sport can be in supporting future generations, both within and beyond motorsport. The design remains true to our identity and I’m looking forward to wearing the kit at track as we take on a new and exciting season.”

For Arvid Lindblad, the unveiling carries added meaning as he prepares for his first season in Formula One.
“Unveiling the new team kit means the season is getting close, which is pretty special knowing it will be my first year in Formula One. I had a lot of fun working with people who really embrace the team’s values, and it feels great to be part of something that feels authentic to the team.”

Team CEO Peter Bayer emphasised that the 2026 launch reflects a broader shift in how Visa Cash App Racing Bulls intends to engage with fans and creators.

“We love to do things differently at Visa Cash App Racing Bulls, and the launch of our 2026 team kit is no exception. This isn’t just a team kit; it reflects how we are shaping the future of our team and connecting with the next generation of fans.”

He added that integrating emerging designers into the campaign represents a first for the organisation: "By opening our Creator Platform to emerging designers, we’re continuing to create meaningful opportunities for new talent and giving creatives the chance to influence fashion culture within Formula One.

"Integrating these creators into a campaign is something we’ve never done before, and it offers a real taste of what’s to come from VCARB this year as we proudly showcase this ahead of our season launch later this week.”