Yesterday Luca di Montezemolo received the "Golden Steering Wheel”, one of the most prestigious acknowledgements in the world of automobiles. The prize, founded by Axel Springer in 1976, founder also of the editorial group with the same name, has been awarded to men like Henry Ford II, Ferry Porsche and Lee Iacocca as well as two men especially dear to the Ferrari Chairman: Giovanni Agnelli in 1985 and Michael Schumacher in 1993.
The jury chose di Montezemolo “for his extraordinary work finding expression in numerous sectors of the industry, as can be seen in the achieved results of Ferrari and Fiat under his chairmanship… with numerous victories in motorsport with the team from Maranello …and the commercial and technical success conquered by the serial production cars on all continents.”
“This award goes to all the people working for Fiat all over the world and also to Ferrari,” Montezemolo said. “This is especially an acknowledgement of the manufacturer from Maranello as ‘best place to work in Europe’. Furthermore it's always nice to receive an award abroad, especially where it was awarded to people, who wrote the history of cars in the world.”