Allianz today announced the renewal of its F1 partnership. The company claims that analysis has shown that F1 remains the strongest platform for global brand building and the communication of key safety messages to a worldwide audience. The emphasis on road safety issues will remain at the heart of an envisaged long-term engagement.
In future, the topics of risk management and road safety will become discernibly interlinked with Allianz on Formula One™ race tracks worldwide through the unprecedented branding of the Safety Car and the Medical Car. The Formula One™ Safety Car and the Medical Car feature prominently at every Grand Prix and will be Allianz branded, providing a new visible element to reinforce existing road safety initiatives.
To honor the occasion, the Allianz branded Formula One™ Safety Car was unveiled in the presence of Bernie Ecclestone, Formula One Group CEO, Christian Deuringer, Vice President and Head of Global Brand Management of Allianz SE and Safety Car driver Bernd Maylaender. The presentation was moderated by former Grand Prix driver Christian Danner, immediately preceding the official Grand Prix track test at the 2010 Formula 1 SingTel Singapore Grand Prix.
Bernie Ecclestone, Formula One Group CEO, was happy to see the long-standing successful co-operation with Allianz extended, remarking: "We are looking forward to the continued involvement with a credible and reliable partner who shares our focus on safety issues."
Christian Deuringer sees the enhanced focus as a logical next step in a mutually beneficial exchange of expertise and experience: "We are providing coverage for more than 50 million cars globally. Reinforcing safe driving is not only a very important message for everyone participating in road traffic. It is essential for the well-being of Allianz, one of the strongest financial communities. And ultimately, Formula One™ is the ideal platform to communicate safe driving."