Williams have revealed their new 2019 car livery, introducing ROKiT as a new title sponsor. The global telecommunications company was added to the car during a special event held at Williams Racing HQ ahead of the 2019 season and signals an exciting new era for the team.
Claire Williams, Deputy Team Principal, ROKiT Williams Racing, added: “We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond. We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.
ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started.”
Commenting, Jonathan Kendrick, Chairman of ROK Brands said: “With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation. Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways. Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula One even more accessible for all. Williams Racing exists purely to race in the top echelon of motor racing and we see the exciting partnership of ROKiT Williams Racing as the beginning of an ambitious and exciting road back to the podium.”
In addition to exclusive naming rights, the major Title Partnership will see ROKiT branding adorn the new Williams Mercedes FW42 race car. ROKiT will also feature prominently on the race suits and helmets of Williams’ race drivers, plus all trackside personnel team kit. The ROKiT WILLIAMS RACING-branded FW42 car will make its race debut on March 17th in Melbourne, Australia, kicking off the 2019 Formula One season.
Williams is set to roll out their new car at the start of winter testing only.