Ferrari adds new partner to its sponsorship portfolio

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Formula One’s Maranello-based outfit Ferrari have announced the arrival of a new Team Partner with the signing of a multi-year agreement with the American audio electronics company Harman Automotive.

Just a week after confirming that the Swiss crypto and blockchain technology company Velas left the Maranello-based team, Ferrari installed the American software company, Genesys as a second-tier team partner, joining the likes of Ray-Ban, AWS, Richard Mille, CEVA Logistics, Mission Winnow, Bitdefender, Estrella Galicia, HCL, Palantir and OMR.

The Italian outfit has now announced a multi-year partnership with Harman Automotive. The Stamford-based firm is an electronics technology company and subsidiary of Samsung Electronics focused on designing consumer experiences at automotive grade that will develop a multi-faceted partnership with Ferrari focused on bringing the next-generation of in-cabin experiences to market.

Commenting on the announcement, Ferrari CEO Benedetto Vigna said: “Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation. We look forward to working with Harman to extend our in-cabin experience advantage and deliver to our customers a drive like no other”.

Among Ferrari’s sponsors for the 2023 season will be Shell, Santander, Ray-Ban, AWS, Richard Mille, Ceva, Mission Winnow, Bitdefender, Estrella Galicia, HCL Software, Palantir, OMR, Puma, Radiobook, VistaJet, Giorgio Armani, Riva, Mahle, Pirelli, Manpower Group, TechnoGym, Iveco, Bell, Riedel, Garrett, Öhlins, Sabelt, Frecciarossa, NGK Spark Plugs, Brembo, SKF and Harman.