Alfa Romeo confirms new title partnership with Stake

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Following the departure of former title sponsor Orlen, Alfa Romeo have announced entertainment and lifestyle brand Stake as their new title sponsor, meaning the team will have an altered team name and logo for the upcoming F1 campaign.

Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has established a strong presence in the world of sports ever since. Stake offers traditional casino games (such as slots, blackjack and roulette) and sports betting and it also offers video streams with live dealers.

The multi-year partnership aims to increase Stake’s recognition to a broader demographic that will enable the brand to diversify its fan base. The two parties have announced that they will be creating a calendar of worldwide experiences and events alongside the F1 calendar, with more details about these plans coming in the run-up to the season.

Managing Director of Sauber Group and Team Representative Alessandro Alunni Bravi commented: “We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both.

“Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”

Co-Founder of Stake Bijan Tehrani added: “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation.
“We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”