Haas show off 2024 VF-24 F1 car livery

Formula One's sole American squad Haas F1 Team have become the first F1 outfit to show off the livery of their new 2024 car ahead of pre-season testing.

Haas have unveiled the look of their 2024 F1 car, the VF-24 with which Nico Hulkenberg and Kevin Magnussen will race this year. The new design is an evolution of last year’s predominately black livery with accompanying red and white accents.

The VF-24 will subsequently make its track debut at Silverstone Circuit on Sunday February 11 with Hulkenberg charged with shakedown duties before the team heads to Bahrain for pre-season testing, February 21-23.

Title partner MoneyGram, a leading global financial technology company that connects the world's communities, feature prominently on the engine cover and both front and rear wing, with Haas Automation – the global CNC machine tool company founded by team owner Gene Haas, maintaining its placement on the sidepods and rear wing. Haas Tooling, Palm Angels, Chipotle, OAKBERRY, Tricorp, TravisMathew, Alpinestars and Pirelli are all represented with logo placements on the VF-24 entry.

The 2024 season will also see existing partner Play’n GO, the global leader in supplying entertainment to the casino industry and the creator of some of the world’s most played online casino games, increase their partnership commitment with the team. This multi-year partnership will see additional branding for Play’n GO across the VF-24, team and driver assets.

“I’m looking forward to seeing the VF-24 running and racing – a sentiment I know I share with our partners and indeed the entire team,” said Gene Haas, Chairman of MoneyGram Haas F1 Team. “In Nico Hulkenberg and Kevin Magnussen, we also know we’ve got a great pair of drivers behind the wheel, their experience will prove invaluable again as we develop our program through the year. We’ve used the off-season to put the processes in place to be better and ultimately improve our overall performance. Soon we get to see how we’re doing."

“As we head into our second year of title partnership with the team, we’re extremely proud that our name and logo are such an integral part of the beautifully designed VF-24,” said Alex Holmes, MoneyGram Chief Executive Officer. “Last year, our partnership helped MoneyGram to deliver cut-through branding, accelerate brand awareness and boost customer engagement, so we’re excited to see what this season has in store. With just about a month until the first race on the 2024 calendar, we can’t wait to cheer on the MoneyGram Haas F1 Team!”

Expanding on the 2024 livery, freshly-appointed team principal Ayao Komatsu said: “We’re realistic about our expectations for the VF-24 to start but it’s still an exciting moment in any Formula 1 season to showcase the car.

"There’s a lot of work ahead of us to make progress and increase our performance but everyone here is highly motivated and eager to get on track with the VF-24. I know we’ll be maximizing our time in Bahrain with all the various items we need to push through. Bottom line, we can’t wait to get going and get the season underway.”