Formula E: Lola Yamaha shows off one-off Superman livery
The Lola Yamaha Formula E outfit has unveiled a one-off Superman livery for this weekend’s Berlin E-Prix, celebrating its strategic partnership with Warner Bros. Discovery.
To kick off this collaboration, and in celebration of the theatrical release of DC Studios’ ‘Superman’ today, the Lola Yamaha has unveiled a one-off livery that will feautre its Lola T001 driven by Zane Maloney and Lucas di Grassi.
The all-electric race car will be wrapped in the iconic blue, red and yellow of Krypton’s superhero, with the famous Superman shield adorning the chassis. In addition, Maloney and di Grassi will also wear custom made race suits, resembling Superman’s own unique uniform.
The team noted that “the activation is the first step in a new long-term partnership between the two organisations, who will continue to work together to produce and distribute content related to Lola Cars’ current and future motorsport projects as it continues to drive innovation.”
Commenting on the collaboration, Lola Cars’ Chief Commercial Officer, Keith Smout said: “This partnership with Warner Brothers is a great milestone for Lola Cars, utilising the motorsport platform to create engaging content not only for our mutual benefit but also that of our sponsors. It’s an example of how we can build partnerships that go beyond traditional models and generate added value to all parties.
“To kick off this collaboration with a celebration of a film centred around one of the most recognizable superheroes is a statement of the impactful activations we plan to implement together. This is a fantastic opportunity for not only Lola Cars and the team, but Formula E as a whole, to reach new audiences and build excitement around this growing sport.”
DC Studio heads Peter Safran and James Gunn are producing ‘Superman’, which Gunn directs from his own screenplay, based on characters from DC, Superman created by Jerry Siegel and Joe Shuster. ‘Superman’ is DC Studios’ first feature film to hit the big screen and is set to soar into theatres worldwide this summer from Warner Bros. Pictures.
Warner Bros. Discovery is the Home of the ABB FIA Formula E World Championship in Europe with exclusive coverage of every race in the UK on TNT Sports with streaming on discovery+, and on Eurosport and HBO Max across Europe, including exclusive coverage in the Nordics, Poland, Spain and Turkey.
Reflecting on the collaboration, Patrick Maitrot, who acts as GVP Global Sales at Warner Bros. Discovery, said: “Superman is one of the planet’s most legendary and much-loved characters. By teaming up with one of the most world’s most exciting motorsport events and leader in motorsport engineering and technology in Lola Cars, together we will channel superhero energy and push the Lola T001 to the peak of its powers in Berlin.
“Our suite of global brands and IP is unmatched and by harnessing our creative capabilities through a unique activation that celebrates the electrifying action of both brands, we will amplify the excitement of Formula E and Superman fans around the world ahead of the race and film release.”
