Formula E: The all-electric series announces global TV and social media growth
After the thrilling Jakarta E Prix, Formula E confirmed audience growth across TV and social media for the first half of the 2024-25 season, based on data analysis from Kantar Media (TV) and Emplifi (social), with its cumulative audience due to surpass 500 million by the end of Season 11.
The 11th season of the ABB FIA Formula E World Championship started in São Paulo in December 2024 and will culminate in London on 26-27 July 2025.
Formula E reported that Kantar Media’s latest figures showed that a record-breaking cumulative audience of 44 million tuned in to watch Round 2 (Mexico City) in January, while CBS coverage in the US of the same race reached 11 million viewers - the most-watched Formula E race in the country - a new benchmark for Formula E broadcasters in the US and a figure that significantly surpassed competitor viewership in the same market.
In addition, the all-electric single-seater series roprted that digital audiences “analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13% and 12% respectively, underscoring the vibrant and interactive fan community the series continues to build.”
Highlighting the audience growth, Formula E revealed some key numbers from the series’ latest TV and audience analysis:
Mexico City (Round 2) delivered the highest ever single-race TV audience in Formula E history, with a cumulative global audience of 44 million.
In the United States, CBS’ coverage of Mexico City set a new benchmark as the most-watched Formula E broadcast ever in the country, reaching 11 million viewers.
The Jeddah double-header (Rounds 3 & 4) smashed records with 65 million global cumulative viewers, making it the most-watched Formula E weekend in history.
In France, Round 8 in Monaco delivered a 25% increase in viewership compared to Season 10's race.
Tokyo (Rounds 9) saw the biggest Formula E TV audience ever in Japan, with weekend viewership +20% higher than S10 on Fuji TV.
Commenting on the positive results, Formula E’s CEO Jeff Dodds said: "The latest figures from our external providers are truly phenomenal and show the tremendous momentum behind the growth of our sport.
“They highlight that not only do we have world-leading technology and acceleration in the cars, but that it’s producing some of the best most-competitive racing that old and new fans can’t get enough of.
“We’re building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where our investment and longevity in the market is paying dividends.
“As the world’s fastest growing motorsport though, we know we can’t stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans."
