Formula One has unveiled a novel way to raise money for charity purposes as the sport will offer the squares of the race-ending chequered flag that fans will be able to purchase throughout the 2020 season.
On the eve of the new season, F1 has launched the WeRaceAsOne initiative, aimed at tackling the biggest issues facing the sport and global communities – the fight against COVID-19 and the condemnation of racism and inequality.
Formula One will be the first international sport to return after the coronavirus-induced shutdown period. The sport intends to fight against two major issues dominating society’s consciousness at this time, COVID-19 and inequality. F1 teams will display rainbows on their cars and use the hashtag #We Race as One in order to say thank you to key workers and individuals around the globe.
During the season-opening race weekend in Austria, Formula One will also take a stand against racism, using visual displays of support in the fight against racism.
As part of the WeRaceAsOne initiative, the sport launched a novel way to raise charity. Fans will be able to purchase one of 56 squares on the chequered flag at each race, with their name printed in their own individual square. The remaining 24 squares will be handed over to the promoters who will be able to pass them on to their own fans and guests.
Formula One has already made the platform available where fans can buy squares of the chequered flag that will be waved in the season-opening Austrian Grand Prix while other the opportunities for future races will be made available later on.